The Artist Behind SHEYING

镜头背后的艺术家

Leo Liu

Visual Artist · Photographer · Creative Director

Leo Liu is a Chinese-Canadian visual artist and photographer based in Prince Edward Island, Canada.

His creative practice spans painting, photography, mixed media, and visual communication, exploring relationships, time, and the connections between people and their surroundings.

In 2026, two works from his Blue Hockey series were selected for the Prince Edward Island Art Bank collection.

Before moving to Canada, Leo worked as an Executive Creative Director at an international 4A advertising agency, leading creative projects and developing visual communication for international brands. His professional achievements include recognition at the Effie Awards, along with awards from the China Advertising Festival and other creative competitions.

SHEYING brings together these two professional backgrounds: the perspective of a contemporary visual artist and the experience of an award-winning creative director.

For Leo, photography is not simply about creating beautiful images. It is about understanding people, places, and the relationships that give each image meaning.

Whether photographing a family, documenting a cultural event, or creating images for a business, he approaches each project with an artist's eye and an understanding of visual communication.

Through SHEYING, Leo brings this approach to photography, visual storytelling, and creative collaboration.

Leo Liu

视觉艺术家 · 摄影师 · 创意总监

Leo Liu 是一位生活和工作于加拿大爱德华王子岛的华裔视觉艺术家与摄影师。

他的创作横跨绘画、摄影、综合媒介与视觉传播，持续探索关系、时间，以及人与周围世界之间的联系。

2026年，他的两件《Blue Hockey》系列作品入选加拿大爱德华王子岛公共艺术收藏（Prince Edward Island Art Bank）。

移居加拿大之前，他曾在国际4A广告公司担任执行创意总监，负责国际品牌的创意项目、视觉传播及品牌形象建设。其专业经历包括获得艾菲奖（Effie Awards）、中国广告节奖项及其他创意赛事的认可。

SHEYING 融合了他的两种专业背景：当代视觉艺术家的观察与表达，以及获奖创意总监对品牌和视觉传播的理解。

对Leo Liu而言，摄影不仅是创造美丽的图像，更是理解人物、空间，以及赋予影像意义的各种关系。

无论是家庭摄影、文化活动记录，还是商业影像创作，他都以艺术家的视角和视觉传播的专业经验对待每一个项目。

通过 SHEYING，他将这一创作方法延伸至摄影、视觉叙事与创意合作。